Psychological Processes and Advertising Effects : Theory, Research, and Applications

Psychological Processes and Advertising Effects : Theory, Research, and Applications

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SKU:
9780367498955
UPC:
9780367498955

Product Description

ISBN:9780367498955
TITLE: Psychological Processes and Advertising Effects : Theory, Research, and Applications
AUTHOR: Linda F. Alwitt
PUBLISHER: Taylor & Francis Ltd
PUBLISHER DATE: 20 Jul 2023

Other Details

ISBN:
9780367498955
Author:
Linda F. Alwitt
Publisher:
Taylor & Francis Ltd
Publisher Date:
20 Jul 2023
Book Format:
Paperback

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