Building Brand Identity : A Strategy for Success in a Hostile Marketplace

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SKU:
9780471042204
UPC:
9780471042204

Product Description

ISBN: 9780471042204 Author: Lynn B. Upshaw Format: Hardback PUBLISHER: John Wiley & Sons Inc

Other Details

ISBN:
9780471042204
Author:
Lynn B. Upshaw
Publisher:
John Wiley & Sons Inc
Book Format:
Hardback