Marketing the Unknown : Developing Market Strategies for Technical Innovations

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SKU:
9780471986218
UPC:
9780471986218

Product Description

ISBN: 9780471986218 Author: Paul and Cranfield School of Management (UK)) Millier Format: Hardback PUBLISHER: John Wiley & Sons Inc

Other Details

ISBN:
9780471986218
Author:
Paul and Cranfield School of Management (UK)) Millier
Publisher:
John Wiley & Sons Inc
Book Format:
Hardback