Consumer Purchase Motivation in Digital Environments : The Effect of Intrinsic Motivation on Banner Advertisement Effectiveness

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9780530008455
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9780530008455

Product Description

ISBN: 9780530008455
TITLE: Consumer Purchase Motivation in Digital Environments : The Effect of Intrinsic Motivation on Banner Advertisement Effectiveness
AUTHOR: Tonnette Bennett
PUBLISHER: Dissertation Discovery Company
PUBLISHER DATE: 26 Sep 2019