Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment by Alan R. Andreasen

Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment

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9780787901370

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9780787901370

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ISBN:9780787901370
TITLE: Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
AUTHOR: Alan R. Andreasen
PUBLISHER: John Wiley & Sons Inc
PUBLISHER DATE: 21 Sep 1995

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ISBN:

9780787901370

Author:

Alan R. Andreasen

Publisher:

John Wiley & Sons Inc

Publisher Date:

21 Sep 1995

Book Format:

Hardback

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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment

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