Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy by Thomas J. Reynolds

Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy

SAR498.27

(0) Write a Review

SKU:

9780805817317

UPC:

9780805817317

Product Description

ISBN: 9780805817317
TITLE: Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy
AUTHOR: Thomas J. Reynolds
PUBLISHER: Taylor & Francis Inc
PUBLISHER DATE: 1 May 2001

Other Details

ISBN:

9780805817317

Author:

Thomas J. Reynolds

Publisher:

Taylor & Francis Inc

Publisher Date:

1 May 2001

Book Format:

Paperback

Categories

Quick Links

Selected Currency: SAR

Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy

Product Description

Other Details

Social Media Strategy : Marketing and Advertising in the Consumer Revolution

Marketing Strategy: A Decision-Focused Approach

Marketing Management: A Decision-Making Approach

A Psychological-Institutional Approach to Consumers??? Decision Making : 18

Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution

Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy

Write a Review

Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy

Add to Wishlist

Product Description

Other Details

Related Products

Social Media Strategy : Marketing and Advertising in the Consumer Revolution

Marketing Strategy: A Decision-Focused Approach

Marketing Management: A Decision-Making Approach

A Psychological-Institutional Approach to Consumers??? Decision Making : 18

Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution