Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices

AED821.25
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SKU:
9781032316413
UPC:
9781032316413

Product Description

ISBN: 9781032316413 Author: Maria Rodriguez-Rabadan Benito Format: Hardback PUBLISHER: Taylor & Francis Ltd

Other Details

ISBN:
9781032316413
Author:
Maria Rodriguez-Rabadan Benito
Publisher:
Taylor & Francis Ltd
Book Format:
Hardback