Strategic Media Planning and Buying : Integration of Traditional and Digital Media

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SKU:
9781032499826
UPC:
9781032499826

Product Description

ISBN: 9781032499826
TITLE: Strategic Media Planning and Buying : Integration of Traditional and Digital Media
AUTHOR: Basant Rathore
PUBLISHER: Taylor & Francis Ltd
PUBLISHER DATE: 19 Mar 2024

Other Details

ISBN:
9781032499826
Author:
Basant Rathore
Publisher:
Taylor & Francis Ltd
Publisher Date:
19 Mar 2024
Book Format:
Hardback