An Experimental Investigation of Expanding Elaboration Likelihood Model in Advertising Research

An Experimental Investigation of Expanding Elaboration Likelihood Model in Advertising Research

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SKU:
9781243475541
UPC:
9781243475541

Product Description

ISBN: 9781243475541
TITLE: An Experimental Investigation of Expanding Elaboration Likelihood Model in Advertising Research
AUTHOR: Rova Lee
PUBLISHER: Proquest, Umi Dissertation Publishing
PUBLISHER DATE: Published:1 Sep 2011

Other Details

ISBN:
9781243475541
Author:
Rova Lee
Publisher:
Proquest, Umi Dissertation Publishing
Publisher Date:
Published:1 Sep 2011
Book Format:
Paperback

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