Globalization, Culture, and Branding : How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Globalization, Culture, and Branding : How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

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SKU:
9781349462186
UPC:
9781349462186

Product Description

ISBN: 9781349462186
TITLE: Globalization, Culture, and Branding : How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
AUTHOR: C. Torelli
PUBLISHER: Palgrave Macmillan
PUBLISHER DATE: 18 Dec 2015

Other Details

ISBN:
9781349462186
Author:
C. Torelli
Publisher:
Palgrave Macmillan
Publisher Date:
18 Dec 2015
Book Format:
Paperback

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