Global Brand Strategy : World-wise Marketing in the Age of Branding

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SKU:
9781349949939
UPC:
9781349949939

Product Description

ISBN: 9781349949939 Author: Jan-Benedict Steenkamp Format: Hardback PUBLISHER: Palgrave Macmillan

Other Details

ISBN:
9781349949939
Author:
Jan-Benedict Steenkamp
Publisher:
Palgrave Macmillan
Book Format:
Hardback