Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research

AED936.25
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SKU:
9781412980180
UPC:
9781412980180

Product Description

ISBN: 9781412980180 Author: William O. Bearden Format: Hardback PUBLISHER: SAGE Publications Inc

Other Details

ISBN:
9781412980180
Author:
William O. Bearden
Publisher:
SAGE Publications Inc
Book Format:
Hardback