Brand Hate : Navigating Consumer Negativity in the Digital World

Brand Hate : Navigating Consumer Negativity in the Digital World

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SKU:
9783030003791
UPC:
9783030003791

Product Description

ISBN: 9783030003791
TITLE: Brand Hate : Navigating Consumer Negativity in the Digital World
AUTHOR: S.Umit Kucuk
PUBLISHER: Springer Nature Switzerland AG
PUBLISHER DATE: 15 Oct 2018

Other Details

ISBN:
9783030003791
Author:
S.Umit Kucuk
Publisher:
Springer Nature Switzerland AG
Publisher Date:
15 Oct 2018
Book Format:
Hardback

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