The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation

The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation

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SKU:
9783030861056
UPC:
9783030861056

Product Description

ISBN: 9783030861056 Author: Gordon R. Foxall Format: Hardback PUBLISHER: Springer Nature Switzerland AG

Other Details

ISBN:
9783030861056
Author:
Gordon R. Foxall
Publisher:
Springer Nature Switzerland AG
Book Format:
Hardback

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