Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation

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SKU:
9783319145228
UPC:
9783319145228

Product Description

ISBN: 9783319145228 Author: Alexander Brem Format: Hardback PUBLISHER: Springer International Publishing AG

Other Details

ISBN:
9783319145228
Author:
Alexander Brem
Publisher:
Springer International Publishing AG
Book Format:
Hardback