Value Chain Marketing : A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

SAR72.28
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SKU:
9783319384788
UPC:
9783319384788

Product Description

ISBN: 9783319384788 Author: Stephanie Hintze Format: Paperback PUBLISHER: Springer International Publishing AG

Other Details

ISBN:
9783319384788
Author:
Stephanie Hintze
Publisher:
Springer International Publishing AG
Book Format:
Paperback