Brand Gender : Increasing Brand Equity through Brand Personality

Brand Gender : Increasing Brand Equity through Brand Personality

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SKU:
9783319602189
UPC:
9783319602189

Product Description

ISBN: 9783319602189
TITLE: Brand Gender : Increasing Brand Equity through Brand Personality
AUTHOR: Theo Lieven
PUBLISHER: Springer International Publishing AG
PUBLISHER DATE: 19 Oct 2017

Other Details

ISBN:
9783319602189
Author:
Theo Lieven
Publisher:
Springer International Publishing AG
Publisher Date:
19 Oct 2017
Book Format:
Hardback

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