Product Description
ISBN: 9783642446047
TITLE: The Silver Market Phenomenon : Marketing and Innovation in the Aging Society
AUTHOR: Florian Kohlbacher
PUBLISHER: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
PUBLISHER DATE: 29 Sep 2014
ISBN: 9783642446047
TITLE: The Silver Market Phenomenon : Marketing and Innovation in the Aging Society
AUTHOR: Florian Kohlbacher
PUBLISHER: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
PUBLISHER DATE: 29 Sep 2014
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