Driving Customer Equity : How Customer Lifetime Value Is Reshaping Corporate Strategy

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SKU:
9780684864662
UPC:
9780684864662

Product Description

ISBN: 9780684864662 Author: Roland T Rust Format: Hardback PUBLISHER: Simon & Schuster

Other Details

ISBN:
9780684864662
Author:
Roland T Rust
Publisher:
Simon & Schuster
Book Format:
Hardback