What's in a Name? : Advertising and the Concept of Brands

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SKU:
9780765609731
UPC:
9780765609731

Product Description

ISBN: 9780765609731 Author: David M Jones Format: Hardback PUBLISHER: Taylor & Francis Ltd

Other Details

ISBN:
9780765609731
Author:
David M Jones
Publisher:
Taylor & Francis Ltd
Book Format:
Hardback