The 3M Model of Motivation and Personality : Theory and Empirical Applications to Consumer Behavior

The 3M Model of Motivation and Personality : Theory and Empirical Applications to Consumer Behavior

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SKU:
9780792385431
UPC:
9780792385431

Product Description

ISBN: 9780792385431
TITLE: The 3M Model of Motivation and Personality : Theory and Empirical Applications to Consumer Behavior
AUTHOR: John C. Mowen
PUBLISHER: Springer
PUBLISHER DATE: 30 Nov 1999

Other Details

ISBN:
9780792385431
Author:
John C. Mowen
Publisher:
Springer
Publisher Date:
30 Nov 1999
Book Format:
Hardback

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