Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy by Thomas J. Reynolds

Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy

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9780805817317

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ISBN: 9780805817317
TITLE: Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy
AUTHOR: Thomas J. Reynolds
PUBLISHER: Taylor & Francis Inc
PUBLISHER DATE: 1 May 2001

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ISBN:

9780805817317

Author:

Thomas J. Reynolds

Publisher:

Taylor & Francis Inc

Publisher Date:

1 May 2001

Book Format:

Paperback

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Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy

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