A Theory of Consumer Promotions : Managerial Implications

AED0.00
(0) Write a Review
SKU:
9781340082567
UPC:
9781340082567

Product Description

ISBN: 9781340082567
TITLE: A Theory of Consumer Promotions : Managerial Implications
AUTHOR: Leigh McAlister
PUBLISHER: Sagwan Press
PUBLISHER DATE: 23 Aug 2015

Other Details

ISBN:
9781340082567
Author:
Leigh McAlister
Publisher:
Sagwan Press
Publisher Date:
23 Aug 2015
Book Format:
Hardback