A Scientific Investigation of Persuasive Appeals - Comparing the Effectiveness of Hedonistic and Virtue Ethics Messages in Advertisements

A Scientific Investigation of Persuasive Appeals - Comparing the Effectiveness of Hedonistic and Virtue Ethics Messages in Advertisements

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SKU:
9783639106152
UPC:
9783639106152

Product Description

ISBN: 9783639106152
TITLE: A Scientific Investigation of Persuasive Appeals - Comparing the Effectiveness of Hedonistic and Virtue Ethics Messages in Advertisements
AUTHOR: Yohan Delton
PUBLISHER: VDM Verlag
PUBLISHER DATE: 30 Dec 2008

Other Details

ISBN:
9783639106152
Author:
Yohan Delton
Publisher:
VDM Verlag
Publisher Date:
30 Dec 2008
Book Format:
Paperback

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