Sharing Behavior of Brand Crisis Information on Social Media : A Case Study of Chinese Weibo

Sharing Behavior of Brand Crisis Information on Social Media : A Case Study of Chinese Weibo

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SKU:
9789811666667
UPC:
9789811666667

Product Description

ISBN: 9789811666667
TITLE: Sharing Behavior of Brand Crisis Information on Social Media : A Case Study of Chinese Weibo
AUTHOR: Changzheng Yang
PUBLISHER: Springer Verlag, Singapore
PUBLISHER DATE: 20 Jan 2022

Other Details

ISBN:
9789811666667
Author:
Changzheng Yang
Publisher:
Springer Verlag, Singapore
Publisher Date:
20 Jan 2022
Book Format:
Hardback

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